A, B, C’s of Naming
NamingTools Makes Find the a Winning Name Easy
Naming a new company is exciting, but can be an exhausting and often overwhelming. The availability of a power-packed, concise, cutting-edge, distinctive name is getting more limited by the day. To make the process more effective and expedient we’ve condensed when you need to know – as simple as A-B-C
A is for Available
In can be very frustrating when you have found what you think is the ideal name and domain for your new company only to discover that you can’t use it. It is important to conduct a name searches on all of the names you are considering. You can conduct a basic search yourself. Just type names into a search engine. This is a good beginning point for screening you name.
You should also check to see if the name has been registered with the United States Patent & Trademark Office (USPTO). You can conduct a free trademark search through the USPTO database yourself at USPTO Search.
The dot-com domain extension must also be available. Obtaining the dot-com domain extension has become a requirement in the naming process for startups today. The dot-com extension has the widest global adoption and use.
The market has been flooded with many new domain extensions like dot-company, dot-holdings, dot-voyage, dot-recipes, dot-shisha, dot-technology, dot-ventures, dot-voting, dot-rentals, dot-reviews, dot-rich, dot-sexy and hundreds more. If you start your new company with a domain extension other than dot-com you are likely going to be increasing customer confusion, brand dilution and possible trademarking disputes. If you are unable to secure the matching dot-com extension for your company name, NamingTools advises that you choose another name.
B is for Brand
You want a new company name that will serve as a foundation for your brand. A brandable company name is transcendent and captivating than a descriptive or keyword name. The only time a descriptive or keyword name may make sense is in circumstances where the primary objective is the creation of a generic link portal on the internet rather than the creation of a long term, sustainable brand.
Your name should be unique and represent the essence of your firm. A strong brandable name conveys a core message that a brand can be built around. When a name is made up of a dictionary word or keywords, the scope of your brand fails to distinguish your firm in the marketplace and the characteristics that make your firm distinctive.
Focus on the selection of a name that is original and distinctive. An inventive and unique product or service name is easier to protect from use by other entities.
C is for Communicate
The most consequential company names are communicated in a consistent manner to multiple markets and audiences and evoke a positive feeling or sensation with transference qualities for your company.
Resplendent company names are simple (short in length), tightly crafted, intriguing and position the firm advantageously relative to competitors. Keep in mind that your company name is an adhesive that binds the key forces in your company.
We ask a name to do a lot. Your name needs to tell your company story in a few letters. That’s why name selection sounds easy at first glance, but when one gets into understanding the strategic underpinnings and alignment, the decision is significantly more complex.
