Helpful Naming Tools and Resources

What You Need to Know

Top 10 Qualities of a Great Name 

Here are the top 10 list of qualities in a world-class company name.

• 1. Sound & Linguistic Texture — Consider how the name sounds. Say it out loud and listen to how it sounds. It should be easy to pronounce and sound comfortable when verbalized.

• 2. Overall Look & Cadence – It’s important to consider how your company name looks. Picture the name on a building, website, marketing materials and other items. Transcendent names are clear and easily communicated.

• 3. Name Length – The most formidable domain names are short in length — usually fewer than 11 characters. 5 letter domains, 6 letter domains and 7 letter domain names are highly sough after because they are generally easier to remember.

• 4. Alpha-Numeric Characters – The best names usually are alpha-numeric — without hyphens or special characters.  A strong domain name should contain alphabetic characters and no hyphens. Be careful when using numbers. They need to make sense in the domain name. Non alpha-numeric characters increase the chance that you’ll lose or confuse your customers.

• 5. Growth & Expansion — You don’t want a name that is too limiting in scopeConsider the degree to which a name is expandable to allow for market expansion or industry changes.

• 6. Vitality & Depth — You want a domain name with energy and verve. A great name should be powerful, energetic and have a vibrant “personality.” Also consider the layers of meaning, evocation and associations linked to your domain name. The name should evoke positive associations consistent with the objectives of your start-up.

• 7. Clear Identity & Uniqueness — You want a domain name that differentiates your start-up from your competitors. The name should clearly separate your firm from others in the industry.

• 8. Brand Positioning — Consider the relevance of the name to your strategic plans and positioning objectives. The name needs to be congruent with the strategic mission, goals and objectives of your business.

• 9. Evocative & Intriguing – The most successful names create a powerful feeling and sensation.  They are provocative and interesting.  That’s sure a lot to ask, but the right name should not only raise a conversation, but also elevate the conversation.

• 10. Global Considerations – In our global marketplace, it’s important to think about the cultural undertones and implications of your name choice. The best names have a strong global appeal and don’t alienate any segment or demographic group.

 

Naming Guides & Checklists

How to Name Your Company

• More naming tools coming soon!

 

 

Available, Ready-to-Use Company Names

These names have been tested and ready to use. 

 

 

Custom Company Name Development

Let the NamingTools team custom-develop a captivating name for your start-up. 

 

 

 

Published at NamingTools.com, 1-800-852-8900, All Rights Reserved.
Article by: John Geranios, PhD