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Helpful Naming Tools and Resources

What You Need to Know

Top 10 Qualities of a Great Name 

Here are the top 10 list of qualities in a world-class company name.

  • 1. Sound & Linguistic Texture — Consider how the name sounds. Say it out loud and listen to how it sounds. It should be easy to pronounce and sound comfortable when verbalized.
  • 2. Overall Look & Cadence – It’s important to consider how your company name looks. Picture the name on a building, website, marketing materials and other items. Transcendent names are clear and easily communicated.
  • 3. Name Length – The most formidable domain names are short in length — usually fewer than 11 characters. 5 letter domains, 6 letter domains and 7 letter domain names are highly sough after because they are generally easier to remember.
  • 4. Alpha-Numeric Characters – The best names usually are alpha-numeric — without hyphens or special characters.  A strong domain name should contain alphabetic characters and no hyphens. Be careful when using numbers. They need to make sense in the domain name. Non alpha-numeric characters increase the chance that you’ll lose or confuse your customers.
  • 5. Growth & Expansion — You don’t want a name that is too limiting in scopeConsider the degree to which a name is expandable to allow for market expansion or industry changes.
  • 6. Vitality & Depth — You want a domain name with energy and verve. A great name should be powerful, energetic and have a vibrant “personality.” Also consider the layers of meaning, evocation and associations linked to your domain name. The name should evoke positive associations consistent with the objectives of your start-up.
  • 7. Clear Identity & Uniqueness — You want a domain name that differentiates your start-up from your competitors. The name should clearly separate your firm from others in the industry.
  • 8. Brand Positioning — Consider the relevance of the name to your strategic plans and positioning objectives. The name needs to be congruent with the strategic mission, goals and objectives of your business.
  • 9. Evocative & Intriguing – The most successful names create a powerful feeling and sensation.  They are provocative and interesting.  That’s sure a lot to ask, but the right name should not only raise a conversation, but also elevate the conversation.
  • 10. Global Considerations – In our global marketplace, it’s important to think about the cultural undertones and implications of your name choice. The best names have a strong global appeal and don’t alienate any segment or demographic group.

 

Naming Guides & Checklists

How to Name Your Company

  • More naming tools coming soon!

     

     

    Available, Ready-to-Use Company Names

    These names have been tested and ready to use. 

    • Zyant

      Zyant is five letters in length and is spelled Z-Y-A-N-T. Because Zyant is only five letters long, it’s a name that you won’t forget and is the foundation for a great company. It meets all the qualities we outline in our NamingTools report “How to Name Your Company.”

      $2,637
      Add to cartMORE INFOAdd to Favorites
    • HirePlumber

      HirePlumber a fresh, hardworking company name. We developed the name by mixing (hire) and (plumber). HirePlumber is great for a creative company or a new business in outdoor decor, garden tools, home appliances, cookware, pest control and home improvement ventures.

      $2,659
      Add to cartMORE INFOAdd to Favorites
    • Geniron

      Geniron is 7 letters in length and is spelled G-E-N-I-R-O-N. Geniron is a cool sounding company name that conveys a sense of strength and would work well in arts, comics.

      $2,431
      Add to cartMORE INFOAdd to Favorites
    • bevoa - tools for naming

      Bevoa

      Bevoa is 5 letters in length and is spelled B-E-V-O-A. Bevoa is a name ideal in pills, health aids, nutritional supplements, vitamins, nutrition anti aging, professional firms, pharmaceuticals or other fast moving markets.

      $2,936
      Add to cartMORE INFOAdd to Favorites
    • Doziest

      Doziest is seven letters in length and is spelled D-O-Z-I-E-S-T. Doziest is a name that is very easy to remember and has a catchy repeating sound that would work well in over-the-counter medicine, personal health, cholesterol care, diet pills, diabetes care, health businesses.

      $2,750
      Add to cartMORE INFOAdd to Favorites
    • Vysart

      Vysart is 6 characters in length. Vysart is a cool sounding company name that conveys a sense of strength and would work well in technology, science, instruments, supplies, it, tech and other innovative markets.

      $2,633
      Add to cartMORE INFOAdd to Favorites
    • Witchings

      Witchings is 9 letters in length and is spelled W-I-T-C-H-I-N-G-S. It’s an avant-garde company name that has a lot of brand development possibilities.

      $2,931
      Add to cartMORE INFOAdd to Favorites
    • WonderAce

      WonderAce is a vigorous company name that is really unique and memorable. WonderAce is a name ideal in academics, computers, emulators, education and other innovative markets or other fast moving markets. Powerful naming tools were used by our team to create this great company name.

      $2,586
      Add to cartMORE INFOAdd to Favorites
    • YUMMINGs

      YUMMINGs is 8 letters in length and is spelled Y-U-M-M-I-N-G-S. YUMMINGs is a name that conveys a sense of strength and would work well in technology, professional and ecommerce goods and services.

      $2,399
      Add to cartMORE INFOAdd to Favorites
    • AidBest

      AidBest is seven letters in length and is spelled A-I-D-B-E-S-T. AidBest is a brandable and memorable name for startups and businesses in charities, causes.

      $2,431
      Add to cartMORE INFOAdd to Favorites
    • Hawkness

      Hawkness is an engrossing company name that is deep and rich. Hawkness is a brandable and memorable name for startups and businesses in business.

      $2,431
      Add to cartMORE INFOAdd to Favorites
    • QuestMates

      QuestMates is an original start-up name that is easily pronounced word cadence. QuestMates is a perfect for a dating services start-up.

      $5,928
      Add to cartMORE INFOAdd to Favorites
    • MindSolid

      MindSolid is 9 letters in length and is spelled M-I-N-D-S-O-L-I-D. MindSolid is a name that conveys a sense of strength and would work well in academics, health, mental health, education and related markets.

      $2,586
      Add to cartMORE INFOAdd to Favorites
    • Vults

      $2,637
      Add to cartMORE INFOAdd to Favorites
    • Zuuto

      Zuuto is five letters in length and is spelled Z-U-U-T-O. It’s a premium select grade name that isn’t limiting in scope.

      $2,637
      Add to cartMORE INFOAdd to Favorites
    • Eruptings

      Eruptings is an authoritative start-up name that is engaging and forward feeling. Eruptings is a name that conveys a sense of strength and would work well in arts, animation.

      $2,586
      Add to cartMORE INFOAdd to Favorites
    • Vymix

      Vymix is a mind-blowing start-up name that just has a modern and laid-back sound. It’s a scintillating start-up name that is great for b-to-b business.

      $2,637
      Add to cartMORE INFOAdd to Favorites
    • QualityWill

      QualityWill is a fun and whimsical name, but has a serious side to it. The idea behind this name can be found in the primary characters (quality) and (will). Here’s a searing name that can be launched into a major brand.

      $1,928
      Add to cartMORE INFOAdd to Favorites
    • Vyeda

      Vyeda is a gifted start-up name that is clearly communicated. It’s a moving name that is a brand that would appeal to a wide range of consumers.

      $2,637
      Add to cartMORE INFOAdd to Favorites
    • Tacly

      Tacly is a fabulous start-up name that is easy-to-pronounce and bold. This is a magnificent name that is a super premium brand. This is a name that answers the question, “How do I name my business?” A true homerun!

      $2,936
      Add to cartMORE INFOAdd to Favorites
    • Frontings

      Frontings is an amazing company name that is a quickly identifiable name that sounds right when you say it. Frontings is a brandable and memorable name for startups and businesses in business.

      $2,586
      Add to cartMORE INFOAdd to Favorites

     

     

    Custom Company Name Development

    Let the NamingTools team custom-develop a captivating name for your start-up. 

    Express

    $695Great Value

              • 50 Developed Company Names
              • 50 Dot-Com Domain Names
              • 100% Ownership
              • 100% Available
              • Dedicated Project Manager
              • Brand Name Recommendation Report
              • Objectives & Name Analysis
              • Conceptual Framework Analysis
              • Evaluation Tools
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    ORDER NOW

    StartUp

    $995Most Popular!

              • 100 Developed Company Names
              • 100 Dot-Com Domain Names
              • 100% Ownership
              • 100% Available
              • Dedicated Project Manager
              • Brand Name Recommendation Report
              • Objectives & Name Analysis
              • Conceptual Framework Analysis
              • Evaluation Tools
              • Additional Naming Set
              • 50 Additional Names
              • Project Collaboration/Feedback
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    ORDER NOW

    Enterprise

    $4,995For Growth-Driven Firms

              • Unlimited Developed Company Names
              • Unlimited Dot-Com Domain Names
              • 100% Ownership
              • 100% Available
              • Dedicated Project Manager
              • Brand Name Recommendation Report
              • Objectives & Name Analysis
              • Conceptual Framework Analysis
              • Evaluation Tools
              • Unlimited Additional Naming Sets
              • Unlimited  Additional Names
              • Project Collaboration/Feedback
              • Strategy Meeting/Conference Call
              • Naming Cluster & Mindmapping Report
              • Ongoing Project Collaboration
              • Preliminary Trademark Screening
              • Strategic Logo Concept & Design
              • Finished Logo Art Files
    ORDER NOW

     

     

     

     

    Published at NamingTools.com, 1-800-852-8900, All Rights Reserved.
    Article by: John Geranios, PhD

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