Helpful Naming Tools and Resources

What You Need to Know

Top 10 Qualities of a Great Name

Here are the top 10 list of qualities in a world-class company name.

1. Sound & Linguistic Texture — Consider how the name sounds. Say it out loud and listen to how it sounds. It should be easy to pronounce and sound comfortable when verbalized.

2. Overall Look & Cadence – It’s important to consider how your company name looks. Picture the name on a building, website, marketing materials and other items. Transcendent names are clear and easily communicated.

3. Name Length – The most formidable domain names are short in length — usually fewer than 11 characters. 5 letter domains, 6 letter domains and 7 letter domain names are highly sough after because they are generally easier to remember.

4. Alpha-Numeric Characters – The best names usually are alpha-numeric — without hyphens or special characters. A strong domain name should contain alphabetic characters and no hyphens. Be careful when using numbers. They need to make sense in the domain name. Non alpha-numeric characters increase the chance that you’ll lose or confuse your customers.

5. Growth & Expansion — You don’t want a name that is too limiting in scopeConsider the degree to which a name is expandable to allow for market expansion or industry changes.

6. Vitality & Depth — You want a domain name with energy and verve. A great name should be powerful, energetic and have a vibrant “personality.” Also consider the layers of meaning, evocation and associations linked to your domain name. The name should evoke positive associations consistent with the objectives of your start-up.

7. Clear Identity & Uniqueness — You want a domain name that differentiates your start-up from your competitors. The name should clearly separate your firm from others in the industry.

8. Brand Positioning — Consider the relevance of the name to your strategic plans and positioning objectives. The name needs to be congruent with the strategic mission, goals and objectives of your business.

9. Evocative & Intriguing – The most successful names create a powerful feeling and sensation. They are provocative and interesting. That’s sure a lot to ask, but the right name should not only raise a conversation, but also elevate the conversation.

10. Global Considerations – In our global marketplace, it’s important to think about the cultural undertones and implications of your name choice. The best names have a strong global appeal and don’t alienate any segment or demographic group.

Naming Guides & Checklists

How to Name Your Company

More naming tools coming soon!

TOP